Introduction
Even experienced marketers make SEO mistakes that can significantly impact rankings. Here are 15 common errors to avoid.
Content Mistakes
1. Thin Content Pages with little valuable content rarely rank well. Aim for comprehensive coverage of topics.
2. Duplicate Content Identical or very similar content across multiple pages confuses search engines and dilutes rankings.
3. Keyword Stuffing Overusing keywords makes content unreadable and can trigger spam filters.
4. Ignoring Search Intent Content that doesn't match what users are looking for won't rank, regardless of optimization.
Technical Mistakes
5. Slow Page Speed Users and search engines both penalize slow-loading pages.
6. Not Mobile-Friendly With mobile-first indexing, a poor mobile experience directly hurts rankings.
7. Blocking Important Resources Accidentally blocking CSS, JavaScript, or images in robots.txt.
8. Broken Links 404 errors waste crawl budget and create poor user experience.
Strategy Mistakes
9. Ignoring Analytics Without data, you can't know what's working or where to improve.
10. No Link Building Quality backlinks remain essential for competitive rankings.
Conclusion
Avoiding these common mistakes puts you ahead of competitors who continue making them. Regular audits help identify and fix issues before they impact rankings.
Want help identifying SEO issues on your site? [Contact RankLab](/contact) for a comprehensive SEO audit.
